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KTVA 11 News
Denali Media

Reach your customers wherever they are,

whenever they want, and on any device.

 

 

Extend your reach beyond the big screen and augment your messaging by advertising on KTVA’s digital properties.

Speak with an account executive today about putting together a digital advertising strategy that works for your brand’s image. 

Align Your Brand online with the BEST NEWSCAST in Alaska!

Frequency: The online news consumer spends more than twice as many hours online than a general user and are three times as likely as general users to be online during the workday when out of reach of other traditional media. 

Credibility: Branded content brings a higher quality audience. A study from the Online Publishers Association showed that news audiences were more likely to buy products and services advertised on reputable sites. 

Targeted: Our users are local Alaskans; reach local customers in their homes and offices. 

 

Purchasing power: Forty percent of online news viewers have incomes higher than $75,000; 69 percent own their homes. 

Content: Excluding e-mail, the most popular online activities include viewing local news and sports. Fifty-four percent of general internet users visit online news sites for local news.

 

Reinforcement: Sixty-nine percent of online news viewers also have watched the news in the past five days. Repetition increases awareness.

 

Mix: A variety of studies demonstrate the power of online, when included in a mix with traditional media, to enhance the brand message. Television advertising and online advertising combined have the highest penetration and most desirable audience of any other local medium.

 

 

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